Privacy Policy


Effective Date: 05/20/2020



Information Collection And Use

Types of Information Collected

What Information We Collect

Use of Your Information

Disclosure Of Information

Employment Opportunities

Notice Choice and Consent

Requests to Review and Request Changes to Your Personal Information

California Consumer Privacy Statement

Cross-Border Transfers

Our Approach to Privacy 

Kubota Engine America Corporation (“Kubota”) takes your privacy seriously. Kubota understands transparency and respect are foundational aspects of longstanding relationships and, therefore, takes every reasonable business effort to protect the information you provide to us.

This policy informs how we collect, use, protect and disclose your personal information when you use our products and services and the choices you have associated with that information in the United States and Canada. Please read this Policy carefully to understand our policies and practices regarding your personal information. This Policy applies to Kubota and to our controlled U.S. affiliates and subsidiaries. References to our “products” in this Policy include industrial engines, generators, parts and accessories and other devices.  References to our “services” in this Policy include apps, websites, online services and other services we provide to you. This Policy does not apply to any products, services or entities that display or reference a different privacy policy.

If you have visited our finance website or have applied for financing through Kubota Credit Corporation (“KCC”), please refer to the KCC Consumer Privacy Notice for more information on how we collect, share and protect some of your personal information for KCC.

Kubota products are distributed through our network of Kubota distributors and dealers, which are independently owned and operated businesses, and which may have their own privacy policies.

If you have any questions regarding this Policy or our privacy practices, please email us at

Information Collection And Use

The personal information we collect depends on how you interact with us, the products and services you use, and the choices you make. We collect personal information about you from different sources and in various ways. We collect this information so that we may provide and improve our products and services to you. Information is collected from you in the following ways:

Directly from You

  • General “Contact Us” forms
  • Product and service inquiry forms
  • Dealer Locator, Dealer Contact Request
  • Social media accounts
  • Contests or sweepstakes

From You through Third Parties

Links to Other Sites

Kubota may use third-party integration into our websites to better serve your needs while you are on Kubota’s website. We also use social media pages like Facebook, and may integrate information provided therein to our marketing practices. We encourage you to read the following companies’ privacy policies to better understand their collection, use and disclosure of your information:

  • Silk Road Recruiting (Kubota Careers): Kubota uses Silk Road Recruiting to support our employee application portal, Kubota Careers. Kubota Human Resources has access to all information voluntarily submitted via Silk Road Recruiting, but only uses such information for recruitment and interviewing processes.
  • Kevin’s Worldwide (Merchandise Purchases)
  • Ken Cook Co. (Literature Purchases)
  • Kubota Engine America App (Phone Application)
  • Kubota Facebook Page (Social Media)
  • Kubota Instagram Page (Social Media)
  • Kubota LinkedIn Page (Social Media)
  • Kubota Twitter Page (Social Media)
  • Kubota YouTube Page (Social Media)

Information Collected from Business Partners and Affiliates

Kubota may collect information from some of our business partners that support transactions with us or have a relationship with you. This includes, but is not limited to, distributors, dealers and Kubota affiliates.

Types of Information Collected

Personal Information

While using the above Online Services and Links we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personal Information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • IP address

Usage Information

When you use our websites and online services, we automatically collect some information from your devices (such as mobile phone, tablet, smartwatch, or computer). For example, we may collect information about how our websites and online services are accessed and used (“Usage Information”). This Usage Information may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

You may use app or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain products or features, those products or features may not be available or function correctly.

Information Collected Through Use of Our Websites and How We Respond to “Do Not Track” Signals 

When you log on to Kubota’s websites for the first time, you are presented with a notice regarding our use of cookies to automatically track certain information (“Cookie Policy”).  We do not collect any cookie information until you have accepted our Cookie Policy.  You may still use our websites if you decline our Cookie Policy, and your information will not be collected or tracked.  However, you will not have the benefits arising from our use of cookies, such as recognition of repeat users or service of advertisements for products that may interest you.

If you accept our Cookie Policy, you consent to the collection of information about your online activities when you use our website through certain online tracking mechanisms deployed on our websites. They collect information regarding your browsing activities, including:

  • IP address
  • Device type
  • Operating system
  • Browser language
  • Our web pages that you visited, time on the website, and total number of pages viewed
  • Network service provider

If you accept our Cookie Policy, we also use third party ad network providers to help present targeted advertising. These providers place and access cookies, pixel tags, or similar technologies on your device to serve you ads or other content personalized to your interests, which they infer from your location and/or your browsing on the platform and other sites you have visited. In doing so, the provider collects or has access to non-personal information such as your browsing history.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, and so we are not currently set up to respond to those signals.  However, if you decline our Cookie Policy when you first log on to one of our websites, your information will not be tracked.

Social Media, Surveys and Contests

Kubota uses social media to interact with our customers and other consumers in various ways. Kubota may use anonymized aggregate information gathered through interaction with social media accounts or through surveys and contests. We use this information to improve our products, services and marketing effectiveness. We may offer our products and services to you via social media, based on information you have voluntarily provided in accordance with the social media site’s terms and conditions.

What Information We Collect

Our websites collect several categories of information, including “Personal Information,” “Anonymous Information” and “Product or Inquiry Information.” Kubota collects your information to provide the services outlined in this Policy or to serve you as a customer.

Personal Information

Depending on the functionality you use on our websites, Kubota may collect the following types of personal information:

  • Contact Information – This information allows us to identify and communicate with you, and includes information such as your name, mailing address, email address and phone number.
  • Relationship Information –Allows us to offer you beneficial products and services that may interest you, such as information regarding your inquiries, purchases, regional location and dealer transactions.

Anonymous Information

By using our websites and online services, you agree to the collection of certain information that Kubota uses to improve our websites’ functionality. This information is not tied to you personally, and is used in aggregate to better understand our website visitors, including visitor demographics (such as age, language and gender), what web pages our visitors are browsing to, the amount of time spent on each page, the device type used to visit the website, and other technically relevant information.

Product or Inquiry Information

Kubota uses inquiry forms throughout its websites to allow you to request information, including product, service or dealer quote information. Any personal information collected in these forms is used to fulfill your request or to better understand your request. We do not collect sensitive personal information such as Social Security numbers or financial information in these inquiry forms.

Use of Your Information

We may use your information in order to:

  • Fulfill customer support agreements, perform maintenance and repairs, and deliver rental equipment and parts and provide customer and equipment support and service (for example, recall information, servicing and maintenance or warranty service).
  • Provide you improved products and services.
  • Improve the quality, safety, and security of our products and services.
  • Develop new products and services.
  • Maintain customer relationships and communicate with you.
  • Operate our websites and applications, including online registration processes.
  • Provide for warranty administration and validation.
  • Evaluate the quality, safety, and security of our products and services.
  • Conduct research, evaluation of use, and troubleshooting.
  • Perform marketing, including interest based marketing and advertising.
  • Administer your participation in surveys, promotions and offers.
  • Customize and improve communication content and your experience with us and
  • Comply with legal, regulatory or contractual requirements.

We may anonymize your information in a way that it cannot reasonably be associated with you or your engines and/or generators. We may use anonymized information or share it with third parties for any legitimate business purpose.

Disclosure Of Information

Legal Requirements

Kubota may disclose your Personal Information in the good faith belief that such action is necessary:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Kubota
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect against legal liability

Employment Opportunities

Voluntary information collected through the Kubota Careers portal is used in our recruitment process. It is only shared with Kubota Human Resources and specific management personnel that have a need to view the information as it relates to an employment opportunity.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Third-Party Use and Disclosure

Kubota understands consumer concern over the sharing of their information with other parties. For this reason, Kubota does not share your information except as described in this policy. We may also share your information with:

  • Business partners, dealers and service providers to provide products and services relating to the sale of Kubota products, internal company processes or the servicing of your accounts or transactions
  • Marketing partners, to market to you directly
  • Auditors, regulators and other entities, where legally required
  • As needed to protect our rights or property
  • Our affiliated companies (i.e., companies under common control or management with us)

Kubota does not share your personal information with other unaffiliated third parties for their own direct marketing purposes. All our vendors are required to protect your information in any way they interact with it, and are limited to using it only in accordance with their intended purpose.

Kubota may also share or transfer your information to third parties: (a) when necessary to comply with  applicable law, a court order or other legal or regulatory process; (b) to protect our rights or property; or (c) in connection with the sale of assets and/or the company.

Security Of Information

Kubota utilizes reasonable measures including physical, technical, and administrative controls to protect Personal Information.  Although we strive to use appropriate technical and organizational measures to ensure a level of security appropriate to the risks represented by the processing and the nature of the Personal Information to be protected, we cannot guarantee its absolute security.

Notice Choice and Consent

Where allowed by applicable law, you may opt out of our use of your personal information collected through the Kubota websites to market Kubota services, by using our Contact Us form and selecting “KEA Marketing Opt Out” in the subject line drop down menu. Please note that even if you opt-out of receiving marketing material, we may still need to contact you with important information about your account or your equipment. For example, even if you opt-out of marketing emails, we will still send you a confirmation when you purchase something from our website, as well as product safety communications.

If you would like to minimize the information collected on your browsing of our websites, you may choose not to use all features on our websites. This may limit your online experience and available functionality on the websites. You may also manage the information we collect through our websites by adjusting the cookie and privacy settings in your web browser or on your mobile device.

Kubota may still contact you for information needed to service your account, machine or to support ongoing transactions related to your account.

Requests to Review and Request Changes to Your Personal Information

Keeping your personal information accurate and up-to-date is very important. Please email us at if you want to request, correct or update your personal information we possess.

To protect your privacy, you will be required to provide authenticating information, including name, address, email prior to making changes or gaining access to your information. We will respond to all inquiries and requests to review and request changes to personal information within 30 days.

Children’s Privacy

Kubota does not knowingly collect personally identifiable information from or market to children under the age of 16 years old. If a child under the age of 16 has provided personally identifiable information to Kubota through our website, a parent or guardian may contact the to request the information be deleted from our records. Following receipt of such a request, we will make reasonable efforts to delete the child’s information from our records.

California Consumer Privacy Statement

California Consumer Privacy Act (“CCPA”)

If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act (“CCPA”), you have certain rights with respect to that information. For instance, California residents  may  request and obtain once a year, free of charge, information about Personal Information (as defined by the CCPA), if any, that we disclose to certain third parties for direct marketing purposes in the preceding calendar year.

To learn more about your rights as a California resident please click, Click Here

Cross-Border Transfers

Please note that by using our products and services and/or voluntarily providing your personal information to us, you are consenting to the collection, use and disclosure of your personal information in accordance with this Policy. We may store or process your data outside your city, province, or country. Data storage venues include, without limitation, the United States. These and other data storage jurisdictions may operate under privacy and data protection laws different from those of your home jurisdiction. Consequently, there is a risk that the courts, law enforcement, and national security authorities in those jurisdictions may access your personal information. Your submission of data to our website and your consent to this Policy include consent to such storage and processing outside of your jurisdiction.